Questions like these are about customer perceptions and form the focus of joint research by the University of St.Gallen and the BMW Group in the field of Customer / Premium / Marketing. Running under the umbrella of our Customer Foresight Centre, these collaborations will allow the latest insights from research and science to be integrated into a range of marketing and product design-related areas.
Guest lecturers
To ensure the successful transfer of knowledge and technologies, the University of St.Gallen and BMW Group have made guest lectures a fundamental component in their research partnership.
Career opportunities
As well as including talks by guest lecturers, delivered as part of the University of St.Gallen teaching programme, our collaborations open up career opportunities for students and graduates looking to enter employment within the BMW Group.